- Peter Hinssen
- CEO of Across Technology
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The New Normal Part 1:
Three new realities companies must embrace today
Article
The New Normal refers to all things we call 'digital'. 'We are halfway through the digital revolution,' states the concept. Digital is becoming the new normal. In a society where technology is becoming a normal part of everyday life, the outcome will inevitably be zero tolerance for digital failure.
The next few years will impact organisations significantly as they come to terms with how they need to be organised internally, and address a society without digital limits. In twenty years' time, managers will be digital natives who have grown up with the New Normal. But at present, how do we bring together the analog generation with the New Normal generation and still serve both communities in organisations today?
In this article, we look at the three new realities companies must urgently embrace today to keep up with the New Normal.
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